Malcolm Gladwell is a writer who I became familiar with through Tim Ferriss. I really enjoyed his profile in Tools of Titans so was keen to check out his works. The Tipping Point is simply the first work of Gladwell’s that I picked up and I must say I enjoyed it immensely.
Let’s Get Viral!
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell, focuses on that moment when some ideas, products and social movements “tip” from being niche followings to becoming mass movements. In doing so, Gladwell provides a framework for entrepreneurs, business folk and everyone in between to follow in terms of pushing their own concepts towards a tipping point. Continue reading “The Tipping Point by Malcolm Gladwell – Book Review”